How AI Video Production is Revolutionizing Corporate Event Marketing (And Why Event Planners Should Care)
This corporate event never existed. This video of the “event” was created in under 5 minutes by Google’s Veo 3 AI Video Generator using text prompts only.
Remember when creating a polished event promotional video meant coordinating with multiple vendors, booking videographers for the event, hoping the videographer can independently record the most sparkling moments from your event while you are busy elsewhere? Not to mention praying your budget wouldn’t explode when editing the result into an effective promo for next year’s event? Those days are quickly becoming a thing of the past.
As someone who’s been watching the event industry evolve, I’ve seen firsthand how AI video production is changing how we can create content for corporate marketing and corporate events. AI is changing every corner of the corporate world, but maybe nowhere has it been so well-adapted, and saved so much money and time so far, as in video production.
For instance, the stock-in-trade of event video is using clips of last year’s event. Wouldn’t it be great if you could create clips that take place in the actual venue or city of the upcoming event, as if you had stocked the event location with extras, just for your shoot? Get a photo of the interior of the venue and upload it into a video generator to actually get that clip for your next marketing video.
The Old Way vs. The New Way of Event Video Production
Let’s be real about traditional corporate video production for event marketing. You know the drill:
- Pre-production planning
- Coordinating with videographers, editors, and motion graphics artists
- Multiple rounds of revisions that eat up your timeline
- Budgets that make your CFO wince
For a simple 30-second event teaser or post-event recap, you’re looking at thousands of dollars and weeks of back-and-forth. And that’s if everything goes smoothly.
Enter AI: The Game-Changer for Event Video Content
Here’s where things get interesting. AI video tools are now capable of creating broadcast-quality content that would have required entire production teams just a year ago. Obviously, the action at your event can’t be faked and you must use real -time footage for that. But for the lead-ins and a talking head narrator, or an explanation of what your company does using graphics, producing those bits now is nothing short of a video revolution.
Take the recent Kalshi commercial that aired during the NBA Finals. The creator, PJ Accetturo, produced what looked like a traditional TV ad in just two days for around $2,000 spent on AI processing power. No crew. No equipment. No wearing pants! (His words, not mine.)
Accetturo’s process was surprisingly simple:
- Wrote a basic script
- Used AI to create a detailed shot list
- Generated video scenes using Google Veo 3
- Selected the best clips
- Assembled everything in standard editing software
The result? A commercial that aired during the NBA Finals alongside ads that took months, and hundreds of thousands of dollars, to produce.
What This Means for Corporate Event Marketing (and for Corporate Event Planning that involves videography)
For corporate event planners, this shift opens up incredible opportunities for event marketing video production:
Pre-Event Content Creation: Instead of spending weeks creating save-the-date videos or speaker introductions, you can now produce multiple versions in days. Want to A/B test different event promo concepts? You can now do that as easily as testing email subject lines.
Real-Time Event Coverage: Imagine creating highlight reels or social media content during your event, not weeks after. AI tools can help you turn raw footage into polished corporate event videos almost instantly.
Budget-Friendly Brand Storytelling: Those aspirational brand videos that showcase your company culture or event experiences? They’re no longer reserved for Fortune 500 budgets.
The Tools Making AI Video Generation Possible and Easy
The AI video landscape is evolving rapidly, but here are the main players event marketers and event planners should know about:
Mirage Studio, introduced a few weeks ago in June 2025, is built to create the most realistic talking head videos I’ve seen yet.
Speaking of talking heads, a competitor to Mirage Studio, Synthesia, is also great, and is a less expensive:
OpenAI Sora excels at creating realistic, cinematic footage perfect for professional corporate event videos. Think polished speaker introductions or company explainer videos with smooth camera movements.
Google Veo 3 produces the most photorealistic content, ideal for event commercials or promotional videos that need to look traditionally produced. (This is the app that PJ Accetturo used to create the Kalshi commercial.)
Midjourney Video creates more artistic, stylized content that works beautifully for creative event teasers or abstract brand videos.
Each has its strengths, and the best choice depends on your specific video production needs to promote your next event or happening.
What’s Coming Next in Event Video AI
The trend toward “good enough” video content is accelerating. While AI-generated videos aren’t perfect yet (you might spot the occasional odd hand gesture or facial quirk), they’re improving at lightning speed. More importantly, audiences are becoming more accepting of slightly imperfect content if it’s timely and relevant.
We’re also seeing a shift toward volume over perfection. Instead of creating one perfect event video, smart event marketers are producing multiple AI-generated clips to test what resonates with their audience.
Practical Tips for Event Marketers and Event Planners
If you’re ready to dip your toes into AI video production for events, here’s how to start:
- Start Small: Begin with simple content like speaker introductions or venue tours before tackling complex event commercials.
- Embrace Imperfection: AI video works best when you’re not trying to achieve absolute perfection. Focus on speed and testing over flawless execution.
- Plan for Volume: Consider creating multiple short-form videos rather than one long-form piece. This gives you more content to work with across different platforms.
- Budget Differently: Instead of allocating large chunks for single video projects, spread your budget across multiple AI-generated pieces and testing.
The Bottom Line for Event Professionals
AI isn’t replacing human creativity in event video production—it’s amplifying it. The best event marketers and event planners will be those who learn to leverage these tools to create more content, test more concepts, and respond faster to what their audiences want.
The corporate event industry has always been about creating memorable experiences. Now, with AI video production, we can capture and share those experiences in ways that were previously impossible for most budgets and timelines.
The question isn’t whether AI will change event video production—it already has. The question is: will you be ready to take advantage of it?
Faith Keiser is the Founder of eventnation.com, the only comprehensive, vetted and peer-reviewed online marketplace for the corporate event and experiential marketing industries. EventNation also has the only free community for the industry that’s not on social media.
Faith had a former 20-year career as an event photographer and videographer, and was also a regular freelance pop music critic for The Philadelphia Inquirer. Faith and her husband and daughter have 2 rescue dogs who kindly allow their humans to share the sofa, especially when they’re scared by lightning. EventNation donates a portion of its proceeds to the non-profit Carmen’s Dog Rescue in South Carolina. Carmen tirelessly rescues dogs in situations of abuse and homelessness.
